Privacy Notice

1. Who we are

This Privacy Notice explains how Fresh & Forever Flower Inc. ("we," "us," or "our") collects and uses personal information when you visit our website, place an order, or communicate with us. For the purposes of applicable data-protection law, we are the "controller" of your personal information. Contact details are at the end of this notice.

2. Information we collect

We collect the following categories of information:

• Information you give us: your name, billing and delivery addresses, email, phone number, recipient details, gift-card messages, order history, and account login details.
• Payment information: processed securely by our third-party payment providers. We do not store full card numbers on our servers.
• Communications: messages, reviews, support requests, and your preferences.
• Automatically collected data: IP address, device and browser type, pages viewed, referring site, and similar analytics data collected via cookies and similar technologies.
• Marketing data: your subscription status and how you interact with our emails.

3. How we use your information

We use personal information to:

• Process, fulfill, and deliver your orders, including arranging same-day delivery and nationwide shipping;
• Take payment and protect against fraud;
• Send order confirmations, delivery updates, and service messages;
• Provide customer support and handle our freshness guarantee, returns, and refunds;
• Operate, personalize, and improve our website and product range;
• Send marketing communications where you have asked us to or where we are otherwise permitted; and
• Comply with our legal and tax obligations.

4. Our legal bases for processing

Where data-protection law (such as the GDPR or UK GDPR) applies, we rely on: performance of a contract (to fulfill your order); legitimate interests (to run and improve our business, prevent fraud, and offer related products, balanced against your rights); consent (for optional marketing and certain cookies); and legal obligation (for accounting and tax records).

5. Cookies & similar technologies

We use cookies and similar technologies to keep your cart working, remember preferences, measure site performance, and — with your consent where required — to support marketing. You can control non-essential cookies through our cookie banner (where shown) and your browser settings. Disabling some cookies may affect site functionality.

6. How we share information

We do not sell your personal information. We share it only with trusted parties who help us operate, and only as needed:

• Delivery and logistics partners to fulfill and ship your order;
• Payment processors to handle transactions securely;
• Technology providers for website hosting, email, analytics, and customer support;
• Professional advisers and authorities where required by law, to enforce our terms, or to protect our rights and safety; and
• A successor entity in the event of a merger, acquisition, or sale of assets.

We require these parties to protect your information and use it only for the services they provide to us.

7. Recipients of flowers

When you send flowers to someone else, you provide us with their name, address, and contact details so we can deliver the order and, if needed, coordinate the delivery. We use that information only to fulfill the order and will not market to recipients unless they independently opt in.

8. How long we keep your data

We keep personal information only as long as necessary for the purposes described here — typically for the duration of your relationship with us and for a reasonable period afterward to meet legal, tax, accounting, and dispute-resolution requirements. When data is no longer needed, we securely delete or anonymize it.

9. How we protect your data

We use appropriate technical and organizational measures — including encryption in transit, access controls, and trusted processors — to protect your information. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.

10. Your privacy rights

Depending on where you live, you may have the right to:

• Access the personal information we hold about you;
• Correct inaccurate or incomplete information;
• Request deletion of your information ("right to be forgotten");
• Object to or restrict certain processing, including direct marketing;
• Request a portable copy of the data you provided to us;
• Withdraw consent at any time, without affecting prior processing; and
• Lodge a complaint with your local data-protection authority.

California residents have rights under the CCPA/CPRA, including to know, delete, correct, and opt out of "sharing" for cross-context behavioral advertising; we do not sell personal information. To exercise any right, contact us using the details below — we will respond within the timeframe required by law and will not discriminate against you for exercising your rights.

11. Your marketing choices

You can opt out of marketing emails at any time using the "unsubscribe" link in any message or by contacting us. We will still send essential service messages relating to your orders.

12. Children's privacy

Our website is intended for adults. We do not knowingly collect personal information from children under 16. If you believe a child has provided us information, please contact us and we will delete it.

13. International data transfers

If we transfer personal information across borders, we take steps to ensure it remains protected, including using recognized safeguards such as standard contractual clauses where applicable.

14. Changes to this notice

We may update this Privacy Notice from time to time. The "Last updated" date shows the most recent version. Material changes will be highlighted on this page, and where required we will seek your consent.

15. How to contact us

To exercise your rights or ask a privacy question, contact us:

• Email: info@freshforeverflower.shop
• Phone: (555) 123-4567 · Open daily, 9am–7pm
• Mail: Fresh & Forever Flower Inc., Attn: Privacy, 123 Blossom Avenue, Suite 4